Agree, yet again. :( With conditions as they are in Aus atm,...

Agree, yet again.

With conditions as they are in Aus atm, with uncertain times ahead, accompanying likely rate rises, an unknown [to many] 'luxury' product will definitely struggle.

With a price premium on a not totally understood product, sales will need to be generated more effectively.

So far, the advertising is misdirected, amateur and pretty well unsubstantiated confusion.

Add to the fact that many current buyers are forced to do alternate things in order to make the product drinkable, then the lack of ease of use becomes a large factor.

With this sort of price point , most simply desire to open the lid, and use with total convenience , plus feel the benefits quickly.
Anything labour intensive, 'dirty' or visually unappealing , will be hammered in our current market.

The marketing dept needs a MASSIVE overhaul. The product itself needs more development and supply chain logistics needs to be modernised & made more efficient. Product in WA has literally NO penetration on shelves so far..
Advertising is non-existant to pathetic. No signs anywhere in the state's outlets.

What we have in effect is a great product that is still in it's infancy marketing wise and a board that is currently all at sea with development.
Realigning some of it's goals and beliefs, in order to drag itself into the 21st century corporate world, might be a big step towards market visibility.

ON the positive, the company's bones are good, but it definitely needs nourishment in order to thrive...