“Is there something bigger to come in this context or is this just a revenue driver deal and évolis growth hack?"
In a technologically broad based and rapidly developing company I would expect that the Board and Management have far more things to do at present than to try simply to add a few bucks on the side by utilising, hopefully temporary if at all, any excess website capacity.
This to me would have to be a deliberate and substantial strategic move.
In particular it places the company in a position where it can project to the public and to the market an image of a science based specialist anti-aging cosmetics company away from a narrower anti-baldness medicated hair products company.
I suspect this is just a toe in the water of some ripples and waves to come.
Still a
poorinvestor
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