“Is there something bigger to come in this context or is this...

“Is there something bigger to come in this context or is this just a revenue driver deal and évolis growth hack?"

In a technologically broad based and rapidly developing company I would expect that the Board and Management have far more things to do at present than to try simply to add a few bucks on the side by utilising, hopefully temporary if at all, any excess website capacity.

This to me would have to be a deliberate and substantial strategic move.

In particular it places the company in a position where it can project to the public and to the market an image of a science based specialist anti-aging cosmetics company away from a narrower anti-baldness medicated hair products company.

I suspect this is just a toe in the water of some ripples and waves to come.

Still a

poorinvestor