Whilst plasma screens are almost a good analogy, I would like to point out that they are still way too expensive compared to regular TV's. The electronics industry fooled us into thinking that "only $1.5K to $2.5K" is very cheap, whereas you used to expect a very good TV for $750 and upwards.
At least the Blugens will pay themselves off (and more) once they get into full-scale production, and reduce emissions rather than add to them!
Cheers.
p.s. if memory serves correctly, it looks like someone will be eating their hat later this week ...
CFU Price at posting:
22.8¢ Sentiment: LT Buy Disclosure: Held