Sequoia If you're in POH's position of having a central project...

Sequoia If you're in POH's position of having a central project with a cash pile, apparently sufficient to fund it through to completion but the project inevitably susceptible to delays and potential cost overruns, then a disciplined, unblinking focus on that project is essential.

POH saw the potential of the cosmetics market as an additional application. That seems to have been a good call in that is has been taken up by third parties in the US & India and should therefore generate revenues.

However, POH thought (still think it appears) they could 'Do-it-Yourself' in Australia through Elixia. Way outside their experience. It's now admitted to have been a net expense and the concern is that by having another try, that will happen again with more money down the drain that might turn out to be needed elsewhere to see the main development through.

Hence relaunching Elixia looks like a piece of self indulgence, better resisted