This reply below (of yours, to Marko) and your reply (now) to me, continues to show your lack of understanding, or, your total ignorance of the 'fact', as to what is happening within the search sector, at this very moment.
< Don't worry about LOOK/LOK folding as it's almost a given with Hills at the helm. Won't be too much longer IMHO. >
But ignorance is NO defence!! Never has been!! LOL !!
That 22 million of the US population (last count) that now get their 'news' & 'information' from the net, (rather than print media), means nothing to you???
That LOOK have increased their Articles 'base' by 100% (now 10 Million) in the past 3 month, means nothing to you??
That LOOK have now established 19 'sites' (including 11 "Target specific" Verticals) that the 10 Million Articles can be easily accessed from, (by relevancy to the site), means nothing to you??
That these 10 Million Articles (Looksmart state on their site) are NOT found on any other Search Engine and that means nothing to you??
That the Licensing of Furl (giving Publisher’s "Label-ing" rights) that enables their 'own' visitors to also 'save' articles from their (own) archives and 'share' these with other 'networked' users, of Furl, including Furl. (eg; Spurl.Net). With ADS of relevance to content, of those 'saved' articles, that have been strategically placed alongside those articles, now having access to virtually MILLIONS of 'eyeballs' that will 'click on' them, from time to time. (Adsense ADS from Google, Q1, paid out $380 Million, to their partners). - And this means NOTHING to you, it seems??
That I had posted to you, (only a few days back), that .....
< I have been able to now find (overnight) the newest Publisher relationship with Looksmart that involves the publishing of 101 daily newspapers in the US, including the nation's largest-selling daily newspaper. (Not hard to find, I imagine?). It's combined average daily U.S. circulation is 7.6 million. It also owns more than 600 (other) non-daily publications in the US & has a weekly newspaper magazine with a circulation of 22.7 million. >
LOOK now has access to all these stories and their archives (too) that are not included in that publisher's 'pay for view' section. But It seems you have not found it as yet?? - This then means nothing to you, obviously???
You have stated:
< Puts a different spin on it when you do the maths... >
No need to put a 'spin' on the above facts!! – For you only need to read & then understand those above facts, that's all. And when all those 'publishers' start to 'push' the Looksmart Vertical ‘barrow’, they will then be 'pushing' their own. (barrow).
Why ??? - Because, at least 'half' of the barrow 'content', ($$$’s) is belonging to them!!
Now is that simple enough to understand?? - LOOK/LOK folding, "as it's almost a given with Hills at the helm", is so far from reality Jason, that it is laughable!!!
But it is also a case of understanding, I suppose? - You just simply, do NOT understand. And that's ever so plain to see.
:)
LC
LOK
looksmart limited
findarticles now has 10 million articles!!!, page-4
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