No one wheres there apple watch while doing sport. They break and scratch too easy. You can't fix them so you have to buy a new one.
Unless you get the Stainless Steel one which is at least scratch resistant with the sapphire glass.
In saying that plenty of of other non team sports it could possible be used for.
But i am thinking that is not the market. Look at the map on the APP.
First FIFA approved wearable tracking devices, page-46
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