One of my concerns has been the cost of setting up the Singapore...

One of my concerns has been the cost of setting up the Singapore Network will be a lot higher than what has appeared in their projections. While the network build may come in on budget, the cost of acquiring customers and maintaining them will be significant.
Free mobile plans to seniors will certainly get them a lot of free publicity, and ultimately could be a cheap form of acquiring market share without spending millions on advertising.
Some seem to think that they can turn on the mobile tap, and the millions will instantly start rolling in.
It is now becoming clear that this is a long term strategy and free mobiles will inflict short term financial pain.

How big will this financial pain be in the short term, and what does it mean for the share price?

I suspect the financial results being announced in 12 months from now won’t be as good as what will be announced today as the cost of customer acquisition on their mobile networks begin to bite