Great marketing....
Disrupting the current providers.
It accelerates the consolidation of resellers. Note it is only free for 2 years.
The price war will mean that the small players with no infrastructure are gone in 2 years where TPG will take over and have greater market share.
TPG was not going to make much prifit in the first year but on the second or 3 year their profits will lift significantly with market penetration and end of 2 year free period.
The war with the incumbents will be over and all will profit again after year two.
Seniors probably wont switch providers once signed up provided price is not excessive.
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