first sighting of OBJs first (or second) Integrated Product, page-127

The Procter & Gamble Company (PG) Presents at CAGNY 2019 Conference(Transcript)

Feb. 22, 2019

Jon Moeller 

Our participation at the Consumer Electronics show led tostrong results over 7 billion earned media impressions, 273 total mediaplacements, top 2% most searched exhibitor, or 500 customer and partner leadsand nine awards. P&G will continue to disrupt the way we innovate,developing integrated consumer experiences that create value, innovating fasterwith small launches to learn quickly before we scale and building on thestrength of our connect and development program with academics and suppliers tolook for new partners to unlock sources of growth from technologies, products,services and solutions.

We're disruptingthe way we innovate by accelerating the speed and quality of ourlearning through lean innovation. This new approach is delivering significant benefits and time and costhelping to reduce her learning cycles from months to days  


https://seekingalpha.com/article/4243523-procter-and-gamble-company-pg-presents-cagny-2019-conference-transcript?part=single