if you have time check out Isetan at Shinjuku from the 24th of April.
https://markezine.jp/article/detail/30849
Google translation of article:
Receive push notificationsMarke Zine editorial department [Author] 2019/04/15 18: 10SK-II is a limited-time event "SK-II Future X" on the 1st floor of Isetan Shinjuku Main Building from April 24 (Wed) to April 30 (Tue) as an attempt to innovate skin care and shopping experiences. To holdIn “SK-II Future X”, each and every shopper faces the skin of her own in a way that suits her without stress while freely traveling around a “physical (physical + digital)” environment where physical and digital intersect It can be done.In this event, we also offer skin measurement experience “magic scan” that utilizes AI. By standing in front of the mirror for 3 minutes, we will measure skin condition, skin age, and introduce recommended products according to the measurement results. There is also a product trial experience booth, and the "magic mirror" equipped with eye tracking technology detects the line of sight of the shopper and displays product information and usage.You can also experience the moment when the bottle changes to a limited design with the vending machine "Pitera Power Bending Machine" by purchasing a limited edition of "SK-II Facial Treatment Essence". In addition, there is also a SELPHY booth that can shoot 180-degree moving images, and an AR wall that appeals about the naturally-derived component "PITERA.SK-II has been working on the innovation of the skin care and shopping experience, with the name "Future X", as it has a connection with consumers now seeking only a brand that can provide a credible, meaningful experience. . We are exploring pop-up stores in Asian countries and exhibiting at CES 2019 to explore future-style purchasing experiences that incorporate technology.SK-II Global Vice President Sundeep Sess said, "We want our customers to regain their lead in skin care and shopping. Customers are not concerned about their own skin or products. "You can know at your own pace, without being determined or imposed by someone," commented.
(20min delay)