Flexible Data: Reinventing Mobile Data For Today's Subscribers, page-22

Interesting interview -


Dan Rosen - Telefonica March 2017 -

“We don’t see other operators as our competitors here,” Rosen said. “We see other operators as our partners.”

Gary Greenbaum Syntonic April 2016

“We don’t see other operators as our competitors here,” “We see other operators as our partners.”

Speaking with Rosen on a panel about the topic, Mark Connon, chief mobile and data officer at Verizon-owned AOL, said Verizon is open to partnering with other carriers in various markets to build audience targeting and measurement. He said it’s a “growth space” for the advertising industry, adding that location-based data is a “cookie for the real world.”

“We’re very open to partnering with other carriers and other players in the space that are going to bring us like-quality, high-quality signal that allows us to build the audience targeting, analytics and measurement capabilities that we really need to have to support our content business and deliver for our advertising partners,” Connon said.

CC