It has a 4A-level national tourist attraction with She ethnic cultural characteristics; of the five administrative villages, three are She ethnic villages, two of which are national characteristic villages; She ethnicity’s marriage is listed as a national intangible cultural heritage... in Lishui, Dajun Township in Jingning She Autonomous County is an important window to showcase the She nationality culture.
Looking inward from this window, we can see the development context of the revitalization of an ethnic township. In 2009, the establishment of China's "Window of She Township" national 4A tourist attraction put Dajun on the road of tourism revitalization; 2015 In 2015, a green road in She Township connected Dajun into a "big scenic spot", and the tourism industry was further expanded and strengthened; in 2019, under the guidance of the concept that green waters and green mountains are golden mountains and silver mountains, Dajun deeply planted the value transformation of ecological products Thinking, has embarked on a unique road of rural revitalization.
Looking back at Dajun's development over the past 12 years, we can clearly see that all factors such as the requirements of the times, policy opportunities, the leadership of the villagers, the will of the villagers and the settlement of capital, the commodity economy and other factors have been vividly blended here, and together they have built the "triple" of rural revitalization. "Password"-put the rich people first, activate the "rejuvenation" of people with the greatest strength; handle the relationship between the useful government and the effective market, and inject internal vitality into the village; explore the innovation of the green development system and mechanism, and further open up the green mountains The transformation channel to Jinshan Yinshan.
Let the people prosper
"Those who have a state-owned family do not suffer from lack and inequality." Dajun was founded in the late Tang Dynasty. The name of the township originated from "The Analects", which means Dajun.To some extent, the word "Dajun" embodies the vision of achieving "common prosperity".
"To achieve'common prosperity', we must first enrich the people." Wu Mingbiao, the mayor, told reporters that unlike the Han people who dare to fight and fight, the loyal and honest She people are more attached to their homeland.Precisely because of "the homeland is difficult to leave", Dajun has always been a populous township, and the vast majority of the permanent population is She ethnicity."Development is extremely urgent for Dajun."
In 2009, among all the industries suitable for rural development, the tourism industry where "everyone can participate and everyone benefits" is undoubtedly the best option.At that time, it was Jingning's heart to develop a tourism industry with She ethnic characteristics.
Therefore, the key project of building China's "Window of She Township", a national 4A-level tourist attraction, landed in Dajun Village, and high hopes were placed on it-on the one hand, it is a key county project, carrying Jingning's dream of "tourism in the county"; On the one hand, it is a rejuvenation recipe that is tied to the heart of a poor She village, and it is full of the hope of the local people to get rich.
In 2010, when he learned of the construction of a scenic spot in his hometown, Ke Miaofeng, a “post-90s” who was originally a chef in Wenzhou, decided to return to his hometown to open a farmhouse.He renovated the house in the scenic spot, hoping for the coming of a rich life.This is also the dream of countless "Ke Miaofeng".
However, when the farmhouse was opened, Dajun villagers did not get the expected benefits-scenic spot fees, and a large number of passengers were blocked by the railings."In the final analysis, creating a scenic spot is to make the people rich." In 2015, Jingning made a bold decision-to cancel the scenic spot fees and make the people rich.
After the cancellation of the fee, the "Ke Miao Peaks" ushered in an immediate effect: as the passenger flow of the scenic area increased significantly, farmhouses and homestays in the scenic area sprung up like bamboo shoots after a rain, and the scenic area can provide more jobs; some villagers Working in the wedding performance team in the scenic spot, they can earn hundreds of yuan every day by blowing suona; some villagers pick up their own vegetables for sale in farmhouses, and they also have a lot of income in a year...
In addition to enriching the people, Jingning is determined to benefit more Dajun people.In 2015, a green road connected the scattered villages of Dajun She Nationality Township to form a large scenic spot.
Walking through the Dajun She Village, Fuye Village, which is surrounded by mountains and rivers, you can see quaint homestays and colorful farmhouses everywhere. Only in the Fukeng Natural Village with more than 50 households, it has been opened. There are 12 farmhouses and homestays."Every holiday, the village is as busy as the city." Lei Jianyu, party branch secretary of Fuye Village, said that during the "May 1st" period last year, Fuye Village held the first "Poetry and Painting She Township·Huayang Dajun" National People's Congress. The Village Hundred Flowers Conference and the small garden spring flower show attracted more than 30,000 tourists and brought more than 1.3 million yuan in income to the villagers.
In another She village, Quankeng Village, you can also see farmhouses and homestays blooming everywhere.At present, Quankeng Village has built 13 boutique homestays, providing 105 beds and 425 dining places, receiving more than 120,000 tourists annually, and the average annual income of villagers is more than 100,000 yuan.
"In these years, the tourism industry has enriched the people of one party and has promoted the'returning tide'. The activation of human power is the most sufficient confidence for the revitalization of the countryside." Wu Mingbiao said.
The government is trying to promote the market
Promoting rural revitalization requires real money investment. How to handle the relationship between a promising government and an effective market is particularly important.
In Dajun, the "promising government" is the first to play a combination: Jingning County arranges special funds for rural revitalization in the general public budget every year, promotes the coordinated development of urban and rural areas, and plays the "whole game".Under the main line of urban-rural integration, the creation of Juli Garden Village is a particularly eye-catching project-in-depth implementation of a series of actions to remediate the rural human settlement environment, the introduction of the city’s first Israeli MABR technology domestic sewage treatment facility, and complete coverage of rural waste classification. There are 14 public toilets, realizing the full coverage of municipal-level ecologically civilized villages; the balance of agricultural loans has increased year by year; guiding industrial and commercial capital to the countryside, basically forming a diversified investment pattern of financial priority guarantee, financial focus, and active social participation... in the visible hand With help, the market and society coordinated to promote rural revitalization, which is also one of the secrets of Dajun's rural revitalization work being at the forefront.
Li Bao, a She Village at an altitude of more than 600 meters, has been transformed into a national characteristic village through the construction of a beautiful village.At the beginning of 2016, Lu Zhonghua from Hangzhou caught sight of this place, and began to build a community of "Yunzhong Commune" that integrates agriculture and tourism to get rich.
"Yunzhong Commune" is in the clouds.On this piece of land that has never been infiltrated by industrialization, he and the villagers formed the "Yunzhong Commune" and opened up hundreds of acres of wasteland to grow the purest food materials.The whole village was packaged and operated, and the road of integration of agriculture and tourism was embarked on.
"The reason for the name'Commune' is that we hope that the whole village will be a community, and everyone in the village will be the boss." Lu Zhonghua said, the Yungeng Life Tourism Company under the "Yunzhong Commune" will spend 20% of the annual revenue. The share income allows every household in Libao Village to participate in dividends and get rich together.
"A homestay is a window to the revitalization of the countryside. I hope that through the self-renovated'Shanyujian' homestay, more guests will be attracted to Jingning and let them know Dajun and fall in love with Dajun." Fu Yeshe Sister Lei Fuzhu said.
In 2014, Lei Fuzhu, who has been dealing with tea for half a lifetime, returned home to grow tea. Now in Fuye, she has used ingenious ingenuity to create a "tea shop where you can live".Magenta, boiling black, leaving white, overflowing clear, drinking yellow... Each room in this tea homestay named "Shanyujian" has a different theme style, and uses colors to quietly tell the story of tea and She Township. Become a good place for people to check in.
In the green mountains and rivers of Dajun, there are many investors like Lu Zhonghua and Lei Fuzhu.Through the coordinated promotion of the government and the market, more and more hollow villages with houses and no people have become tourist "golden business cards" gathered by makers.
When walking through the various villages in Dajun Township, one can hear stories about "national super chefs and chefs of Hangzhou Louwailou return home to run farmhouses" and "Zhejiang Yemin Garden Co., Ltd. invested more than 3 million yuan to build Fuye Flower Industrial Park".These stories are like a ray of light, hitting Dajun, a beautiful She town hidden deep in the mountains and rivers, and portraying a clear and visible future for the symbiosis and development of Dajun and industrial and commercial capital projects.
Ecological innovation continues to deepen
Following the trend of green and high-quality development, Dajun has set its sights on ecology and opened up the transformation channel from green waters and green mountains to Jinshan Yinshan with higher efficiency.
Not long ago, Dajun issued the “Accounting Report on the Total Ecological Product Value (GEP) of Digital High-quality Research and Learning Bases”, based on quantifying the green water and green mountains in the whole township, accurately targeting the areas where the high-quality research and learning industry projects were implemented, and detailed accounting. The total value of ecological products available for industrial development, utilization and comprehensive protection and development is 45,033,900 yuan.This is the country’s first ecological product value accounting report for specific industrial project landing areas released by the township after the country’s first township-level ecological product value accounting report was released in 2019.
At the press conference, Dajun signed a cooperation agreement with market research and operating companies based on the value of the ecological products calculated by the research base, agreeing that the administrative village where the research base is located will "take a share" in providing ecological assets of ecological products and directly participate in the profit distribution of research and operation. Continually promote the income increase of the village collective economy, and drive the people of She and Han people to achieve common prosperity.
On the same day, Dajun Township released the first batch of "5+1" digital high-quality research courses.These courses are based on the unique local ecological endowment, ethnic characteristics and cultural and tourism resources, and are based on She Painting Gallery, Ethnic Bookstore, Shuiduoyang Water Platform, Quandai Star UAV Research Base, Fuye Digital Agricultural Sightseeing Experience Park and Meihua Wei Jun Café is a boutique location, launching research products based on aesthetic education, physical education, scientific practice education, traditional farming education and parent-child family education psychology.
On the road to explore the path to realize the value of ecological products, Dajun actively opens up channels for resources to be transformed into assets and assets to capital, to enhance ecological protection and value transformation awareness, and to promote the prosperity of rural industries, ecological livability, rural civilization, and effective governance. And common prosperity.
In 2019, Dajun received a special reward of 1.88 million yuan for the realization of ecological product value for ecological protection and restoration in the village.At the same time, Jingning Dajun "Two Mountains" Ecological Development Co., Ltd. was registered and established, and horizontal transaction mechanisms such as the ecological resource asset property rights transaction mechanism and the ecological market transaction mechanism were established. The County Tourism Development Co., Ltd. paid Dajun 250,000 yuan each year. To purchase the right to use ecological products within the rural area of the 4A Scenic Area of Window of Shexiangzhi.
Dajun Xiaoxi Basin has become the province’s first rapid water rescue training base due to its Class 1 excellent water quality and more than a dozen rapids. It has also built a water rescue science and education center and has become a designated cooperation base for many departments and institutions in the province, city, etc. .In 2020, a total of 36 batches of various water rescue trainings were carried out, with more than 1,500 trainees trained, bringing economic benefits of more than 9 million yuan.
In recent years, the "ecological loan" financial product created by Jingning Rural Commercial Bank has granted Dajun a credit line of 500 million yuan, and issued the first "ecological loan" to Dajun Liangshan Development Company with the expected incremental income of GEP as collateral. Ten thousand yuan; Rural Commercial Bank, Postal Savings Bank, etc. created financial products such as "Jingning 600 Fine She Agricultural Loan" and "White Tea Loan", and issued more than 400 million yuan in loans.
"Rural revitalization is like a'golden pole', with one end carrying green water and green mountains, and the other carrying golden mountains and silver mountains." Wu Mingbiao said that once, mountains and water were obstacles to the development of beautiful rural areas. In the context of ecological civilization construction, Dajun strives to make good ecology the fulcrum of rural revitalization.From the development of eco-tourism to the activation of the water economy, to the vigorous promotion of the research industry, “Dajun’s future will be even better”.
Source: Lishui Daily, reporter Liu Shufang and Xu Liya
