fmcg unilever?

Comparing the last announcement from OBJ with the innovation page of the Unilever global website, there is one similiarity that popped out;

From Unilever;

'Vaseline is the #1 hand and body lotion brand in the US'

Moisturisers help to replenish dry skin. The key ingredient ?C Glycerin ?C which binds water with the cells has been used for a long time and remains the gold standard. However, it struggles to work effectively across all layers of the skin. Put simply, it does not penetrate deep enough and provides too little moisture at the surface.

Stratys-3

Unilever set about developing a moisturiser to change this. The result was Stratys-3, a combination of three special ingredients. One of which is Glycerol Quat, a new molecule which closely resembles Glycerol, but binds four times more water within the cells of the skin??s top layer.

Unlike skin proteins, which have a slightly negative charge, Quats have a positive charge and therefore like to attach themselves to skin, offering levels of moisturisation unprecedented in mainstream skincare.

While we continue to use Glycerol to moisturise the skin??s core, we combine this with Hydroxyethyl Urea to hydrate the deeper layers. All of which allows Stratys-3 to infuse and suspend moisture in a whole new way.


From OBJ annoouncement;

Amongst recent successes has been an independent
university study that showed a significant increase in
the delivery of a key anti?\ageing ingredient through
the stratum corneum (upper skin surface) and into
the living tissues of the skin. The ability to show
enhanced penetration of cosmetic compounds
beyond the superficial surface provides a major
competitive advantage for cosmetic and FMCG
companies.

I might be clutching at straws, but its interesting that Unilever is speaking about the different charges of their proteins in their skin care products and their desire to penetrate the skin surface more deeply, where OBJ has essentially shown through their independant University study that they can penetrate more deeply.