Excellent point Gareth and good posts from both you and...

Excellent point Gareth and good posts from both you and Surges,

"Over the last decade the merged company has pursued a strategy of focusing on a small number of world leading brands in growth markets and backing those brands with lots of marketing and product innovation."

I would have to admit, like I have in the past with the suggestion of a GSK Panadol Headache Patch, a Nurofen Headache Patch Announcement released by OBJ would give me goosebumps.

News like that would simply make the market go into a buying frenzy and the inevitable sp spikes would be in the multi-thousand % imo.

RB product range

RB has 19 "Powerbrands" following the acquisition of SSL International.

Vanish
Calgon
Woolite (Carpet business sold to Bissell Inc. in 2004)
Lysol
Dettol
Durex
Scholl
Cillit Bang
Harpic
Finish (previously Electrasol in North America)
Air Wick
Mortein
Strepsils
Mucinex
Nurofen
Gaviscon
Veet
Clearasil
French's
17 of these "Powerbrands" accounted for 70% of Reckitt Benckiser's net revenues in 2009:

This is a list of other brands owned by Reckitt Benckiser:

Aerogard
Amphyl
Bonjela
Brasso
Brio
Bryza
Calgonit
Cattlemen's
Ceraclen
Cherry Blossom
Chore Boy
Clean and Smooth
Cling
Cling Free
Cobra Brilliant Shiner
Colon
d-Con
Coral
dip-it
Disprin
Dosia
Easy-Off
Easy On
Elena
Frank's Red Hot
French's Foods
Glass Mates
Glass Plus
Glassex
Hoffmann's
Intima Liasan / Intima Bidex
Kalia
Kaltron
Lanacane
Lanacort
Lanza
Lemsip
Lewis Red Devil
Lime-A-Way
Lovela
Masterpiece Metalist
Mop & Glo
Mr. Sheen
Mr. Min
Nenuco
Neutra-Air
NoSalt
Noxon
Nugget
Nurofen for children
Old English
Perk
Poliflor Pratic
Poliflor Maximo Brilho
Precision Blend
Quanto
Resolve
Rid-X
Robin Blue
Sagrotan
Sani Flush
Senokot
Silvo
Sipuro
Spray 'n Starch
Spray 'n Wash
Suboxone
Vani-Sol
Vitroclen
Vivid
Wenol
Windolene
Wizard
Yes
Zud