Long,very interesting find, Unilever have pulled that info from...

Long,

very interesting find, Unilever have pulled that info from their uk site, but hold it still on the global site. Adds food for thought.

I was leaning towards Ponds Anti ageing

Uk site has this under innovation (though ponds R&D is not located in UK)

Beauty is skin deep
The process of skin ageing starts early in life. With increasing age, the epidermis (the topmost layer of skin) starts to thin and lose its elasticity. Below the epidermis is the dermis, a thick skin layer made up of a network of collagen and elastin fibres, keeping the skin firm and youthful in appearance.

New anti-ageing technology
There are many types of nuclear hormone receptors in the skin. They regulate processes such as skin repair and collagen production. One such regulatory gene is PPAR (peroxisome proliferator-activated receptor). Our recent research has focused on the selection of compounds that may bind to PPAR and thus activate the nuclear receptor that regulates collagen synthesis. In other words, that means that a successful compound in a skincare product would offer a new route towards skin repair, leading to firmer skin and fewer wrinkles.

And it needs something to better deliver this to the location. OBJ just proved it can in a lab.

The ageing products in the ponds serum are a cocktail of that work, just not strong enough dose due to damage they do to top layer. eg AHA's burn skin, therefore light dose in cocktail. As above obj can deliver to location and with small/light dose.

anyway am happy with whatever they come out with as it is truly a multi billion dollar turnover product once on the market.