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FNP v Oatly, page-3

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pipebuilder

258 Posts.

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31/05/21

14:35

Post #: 53537674
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Originally posted by malkay: ↑

As someone who drinks plant milks and likes to explore different brands, Almond is the only good/popular plant milk that milk lab does IMO. Problem is consumers are moving away from Almond milk due to its environmental impacts and moving more towards Oat/Soy. Oatly has iconic marketing and IMO that is a huge part of its success. Personally, I prefer other plant milks over Oat, but Oatly currently feels like the go-to milk for those moving away from traditional dairy milks. So in short I don't think it has anything to do with Celebrity investors and everything to do with Oatly being the market leader in Oat milk.

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FNP will shortly launch its Oat Milk as Milklab (Barista) and Australia's Own. Let us know what you think, Mal.

FNP Price at posting: 43.5¢ Sentiment: Buy Disclosure: Held
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