Focusing on the Positives, page-10

One of the issues facing P&G is that the traditional business model is coming under scrutiny from substantial investors in this every changing world of product technologies.
There is a track record of companies that have controlled various market segements that did not move with the times and all of a sudden found themselves in panic mode to restruct their business model - some were too late were severely damaged.
One of the changes taking place is the adaptation of cannbinoids to the cosmetic markets. It may be a game changing move for those in companies in the Asian, Chinese and SouthKorean markets.
It does seem that the OBJ collaboration with P&G is taking an excessive amount of time to realise the revenues both organisations would like to enjoy from the technology development and subsequent product sales.
Research and development can only go on for so long. Eventually market forces find alternative solutions and the opportunity has been lost.
The unfortunate situation is that OBJ have put all their eggs in the one basket and their negotiating power is severely diminished.
They certainly do not want pressure applied to P&G's management to refocus the current business model and lose the communication channels they have established over many years.
These are changing times and their are many smart operators out there in the P&G space that will no doubt be sniping away at the market segments they have controlled for many years.
OBJ continually advise shareholders that they are not privy to certain details from P&G - maybe its time they demanded to know the timelines moving forward and accepted the risks that this course of action may involve.