WFL (ASX) Focusing on the Positives

Originally posted by cmk1969 ↑

Although there were some negatives, there were plenty of Positives that I really love. You know you've spent too much time focusing on the negatives when you get a TU from Hopeful2...thanks mate. And you know that perhaps you have laboured the points when you get another TU from Hopeful2.

So let's take a look at some of the positives and there are 14 that I counted. Thanks for your posts Skypilot & Born2Reign.

Current available Products:
Magnetic Power Booster (Wave 2) in several Asian countries, continue 18+
Magnemasks started Sep - fastest growing, largest volume product to date. Continue 18+ and Nth America
Variant to Magnemasks launching in NY

18+ countries for both products and additional variants, indicates that we should see a couple of Quarterlies on the way with better revenues.

Personalisation:
2nd tech licence -
Master Licencing Agreement - aim to get done before AGM, but dependent on P&G
They must give us luanch plans with intentions next 18 months
And must have products on shelves within 30 months, or we have right to terminate
Provisions in there that alow us to move forward
Will take a full year to get product out
1000 person trial (considerable)
Very exciting for company.

Prior to AGM should cement Personalisation as an additional and future income stream.

BodyGuard:
Pre-production have now been manufactured by manufacturing partner. Ready to distribute to those interested in BG chemistry, and delivery chemistry
Whole move to BG is going very well, prototypes are advanced and companies are readying consumer programs
Targeting 2018 for the year BG gets commercialised, either by ourselves or commercial partners
Hold great hopes for it in the future
Most likely with first BG product. Partner waiting for off-tool product to come off production line
One in USA, UK, Japan and Europe
Now keen on looking at models that are close to final product
2 of them want to use their own chemistry in the products... good because it provides wider use of BG
BG is extremely complex that's why we enlisted a manufacturer... who has done a great job bringing to final form
BG most likely after P&G, but not the only
BG targeting particular parties at this stage

Progress. Promising commercialisation target for 2018.

Surface Hygiene:
Two major multinational interested.
500% improvement.
Bathroom Mold, hydrogel & microarray
Enhanced surface pentration
Enhance anticeptic efficienicy
Enhance interface betwen chemistry and cell walls
Has excellent growth potential
Surface hygine - going through validation programs
Very hopeful of getting linked in to at least one commercial arrangement with at least one product launched 18/19
Progress is going extremely well
Great deal of enthusiasm

Progress.

Ibuprofen:
Uni is now testing Ibroprofen
Ibuprofen potential is huge - many companies use this chemistry as part of their product range
Broadening the results of Curtin to those companies
Don't want to mention companies without their approval
Provide a topical delivery route at least equal to the ones out there today
Quite attractive for many manufacturers around the world
Timing wise - underway... takes about 3 months to do all test, and another month to prepare results
So should be ready early next year
Unable to discuss too much due to not having permission from Pfizer.
Ibuprofen potential is huge and the ability to treat pain locally is very attractive proposition for many companies as Ibuprofen is a widely used drug/painkiller.

Progress.

Oral Healthcare:
Recently oral tech has been picked up by Oral B range group... progressing extremely well
Data from concept to proofs going well
Strong level of interest from them
No technical objections so far
Very hopeful to move oral healthcare forward with P&G

Progress.

Patents:
Patents are increasing in number.

Progress.

Royalty Rate:
2 - 3%

Progress. Disclosure. Transparency.

MicroNeedles:
Have taken a device we've designed and built with micro-needle application, and present to company looking for hot/cold patch... and in fact the chassis of micro needle device proved to be ideal
Whilst not working in this space, it's being replaced in a brand new space

New.

Accelerators:
Accelerator - we met with one in SG last week... closely aligned with P&G. Terrific opportunity we will have a formal arrangement with that accelerator... not BG but another product
Another accelerator based in Chicago, interested in BG.. want to do consumer testing themselves. Haven't reached any commercial discussion with them. SG is more advanced.

Progress.

COTY:
Change to Coty's business resulted in substantial shift in management and R&D
Putting cap on internal new products
However, they have re-engaged, met with them and their senior new R&D smarts, and they're coming to speed with our products and clinical results... working towards bringing that to a head... Have a meeting with Coty next week to bring it forward
The agreement that's being negotiated with P&G has a carve out re Coty.
The exclusive agreement on microarray technology with P&G is not applicable to Coty (I could have misheard this part, but from what I understood - any OBJ programs with the P&G brands that were sold to Coty are still in play and not limited by our exclusive microarray technology agreement with P&G).
born2reign comment: If I heard and understand correctly, this is a huge deal. If OBJ/Coty/P&G have gone through the legal effort to allow these new Coty brands to pursue any microarray workplans, then my guess is we have more than one workplan ongoing with one of these brands that Coty have picked up.

Back in business. Progress.

Advanced Packaging:
What we were looking for and achieve, was how do we incorporate OBJ's formulations in high quality packaged products... without increasing R&D costs
2 products taken up by P&G
We're told by P&G it will be launched 17/18... well on track. Separate product like other 3 products. Co-packaged like other 3
similar pathway like other products
There are very advanced plans for a very integrated product during that timeframe

This one really intrigues me. Has P&G taken this up for the upcoming launch in the next year for the SK-II & Olay Magnetic Eye Wand as an Advanced Packaged Integrated Product or is it the newer version of Magnemasks to be launched in North America or will it be part of the newer CellScience Range? Hmmmm. Success anyway you look at it.

Haircare:
Our own distributon of skin and hair products to go down value chain.. so we're not dependent on 3rd parties
Set up for growth in the company

New. Progress.

Ultrasound:
New ultrasound tech we've created over last 6 months.. was in position to present to potential partners.. and they really liked what they say

New. Progress.

Overall, there is alot to be thankful for. Although not perfect, we now have some much needed transparency on most topics, which is what we have all been asking for. Our share-price may languish temporarily, but it is pretty obvious to see where we are headed over the medium to long-term. The BOD should be commended for taking this first step in providing much clearer and concise communications to their Shareholders. Hopefully the first of many to come and places the BOD in a much more amicable position for the upcoming AGM. Well done BOD and Thankyou.

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Was going to stay offline for a while, but decided to read up on recent events. Turns out when suspend your own account, can still see posts, but can also see every post even from those you previously ignored. All I can say is what a cluster the forum really is! A few prudent and upright individuals and a heap of trolls and others out for their own ends - same old gripes and advice and digs often without rationalization.
Obviously not happy with the sp - who would be unless want to buy low for a trade, so why do some posters constantly ask and bring the issue of sp up? Have been very unhappy with bod communications and have indicated where can inprove - still not perfect, but they did do the live broadcast - surely that is a move in the right direction.
As for the continual straw grabbing, predictions and suppositions? As far as I am concerned, most should now be out to bed. We now know what is being worked on, and where possible who with. We have a handle on royalties and know which previous efforts are tabled. So forget any future posts about bloody shavers - we already knew nothing was happening but for some reason every now and then someone resurrects the same old arguments.

Much rather now use the results of the broadcast to focus on and hope the agm and reports are alligned. Am I voting for various resolutions as a result? No many will still be No votes since the votes are for past activities not future. And want to see consistency in communications first. Also hope the Agm is still just as feisty as envisaged to ensure continuity.

My take away from the broadcast is that the playing field is somewhat more leveled now. And am hoping both the bod and invested posters try and maintain and even improve this.

And for entertainment purposes, try turning off various ignore lists and see really how extensive the tripe is on the forums. No wonder there is so much negativity as regards sentiment when any potential investor barraged with all those posts. If I wasn't invested, and if used HC to assist, bugger if I would know how to act after reading a few hours worth.

Anyway, back to my seclusion for a bit. Sentiment after the broadcast - more optimistic about the future of comms and direction. Pessimistic as hell though when comes down to looking for some saving grace in human nature based on the public posting forums.