For innovation to be successful, it needs to solve problems and make life easier

http://stoppress.co.nz/features/nearables-hearables-wearables

Earbuds are ubiquitous and come with every phone, so it’ll be easy for people to adapt to this ‘new’ technology. And it’s a natural step to move to discreet in-ear buds that are activity trackers and communicators with your phone and the world. And they’d be wireless. That’s one little white cable I won’t miss untangling daily…

Earpieces can also be used to monitor temperature and heart rate and perform other physical tracking with more potential than a pedometer or wristband. It’s interesting to see what’s emerging, especially as the boom in fitness trackers seems to be ebbing, mostly because it’s another thing to wear and easy to forget.

Here wireless earbuds are beautifully simple. But they’re not headphones, and they’re not a hearing aid. They’re a way to customise how and what you hear in the real world.

Like on a noisy commute when you want to dial down the world, the rattle of trains and the crying babies; or at your kid’s school concert when you want to put yourself in the front row and hear every word they say. Adjust the volume, crank the bass, mute the sounds you don’t want to hear. It’s your way of putting a volume and EQ control on your ears and the world.