Just tried to find the code of ethics for Forbes...fail. Sent request.
To give you an idea he are two local versions.
Love 1.6 in the telegraphs version in relation to this situation.
http://www.fairfax.com.au/resources/Fairfax_Code_of_Conduct.pdf
http://www.dailytelegraph.com.au/help/code-of-conduct
Periculum