PRT is definitely cheap on most valuation benchmarks I was...

PRT is definitely cheap on most valuation benchmarks I was wondering whether anyone can answer 2 burning questions I have:

1) In their content negotiations with Seven, how much leverage does PRT actually have? Given all the other metro stations already have regional tie ups, there is no other content provider PRT can goto if they don't like the cost that Seven is charging.

2) I guess this is related to the above but in the event of an acquisition by Seven, I don't see why Seven would offer a high price given they can just extract more profit out of PRT by increasing the content fee.... ?


http://chasingvalue.com.au/