Its a reasonable media stock in a diversified portfolio - they're interim dividend of $0.038 alone on today's stock price of $0.86 represents over 6% (fully franked of course) - they seem to be growing in a pretty hard market for other media companies and the potential for this is very high if the media laws are relaxed (as one of the other members said) because SWM will probably consolidate them into their operations (Prime relays Channel 7's content). Overall it is a good stock and at the current price I think is worth a punt (but don't bank your life savings on it).
PRT Price at posting:
86.0¢ Sentiment: Buy Disclosure: Held
