For me the disappointing aspect of the directors selling,is it...

For me the disappointing aspect of the directors selling,is it is contrary to previous statements made regarding a need for directors to sell anymore shares in the foreseeable future.One director selling contrary to this statement for anything up to and including personal reasons,is understandable,but 2 directors selling makes the original statement appear grandiose and ill-conceived.
The market therefore view any comments made regards future contracts and agreements as a given,with a degree of scepticism.At this stage of the companies development our investment and SP value is driven by sentiment and belief,2 concepts that have unfortunately taken a blow following the above mentioned sales.