Business is not a matter of good luck. It is a matter of sound...

Business is not a matter of good luck.

It is a matter of sound management.

This company has an excellent product/technology.

the question is - can they now manage the link between the product and the customer.

The app designers have got their act together over many months and sorted out the technology.

It all works

Now it is up to the rest of them THE BOARD to make this company a success and connect the technology with the customer.

.......to date direction of the board is far from convincing. Is is ordinary.

The key factor in the success of any company is the MARKETING.

Basically it is creating the message from company to consumer as to why they should buy your product. What are the POD’s.

Look at the successs of global companies - their marketing message - often simple

What is the defining simple message of Wangle - I have no f..... idea.

It’s a soft sell using a mass of words that no one is reading. “Family Insites” - into what, food, book reading, sports, travel, etc

What about the focus for example “Manage the Bully” “ Mum & Dad, Listen” “ One Chance”. “Parents Beware” “ Parents Vs Internet”

The soft sell is for Mercedes Benz and the the like - this product needs to be a wake up call. Lives are being destroyed and lost.

It is not a soft sell.

It is life.