Fracture Putty?

When I read this, I thought to myself, surely this fracture putty can't be that far away?

Why would they be training surgeons on Fracture Putty if they have no intention of using it?

http://www.linkedin.com/pub/si-janna/16/b22/991

Si Janna's Overview

Current

• Group Manager, Advanced Surgical Device Division – Extremities and Limb Restoration at Smith & Nephew Orthopaedics

Past

• Senior Project Manager, Trauma – Advanced Technology Development & Intellectual Property Management at Smith & Nephew Orthopaedics
• Adjunct Faculty Member at The University of Memphis, Department of Mechanical Engineering
• Senior Product Development Engineer, Trauma Product Development at Smith & Nephew Orthopaedics

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Education

• The University of Memphis
• The University of Memphis
• The University of Memphis

Connections
223 connections
Si Janna's Summary
Group Product Development & Project Management Professional with a valuable blend of business and technical acumen, background in medical device and automotive sectors, and an impressive portfolio of intellectual property (IP) developed over a 20-year career. Analytical and creative thinker with experience in all facets of product development and the full project management lifecycle. Mines technologies to uncover unmet product needs, market gaps, and unexploited applications.

Solid understanding of product development from a variety of perspectives including R&D, manufacturing, marketing, quality, and regulatory compliance. Track record of collaboration with cross-functional teams; strong motivation and persuasion skills with reliable judgment, problem solving, teaching, and decision making abilities. Demonstrated ability to set vision and follow through with execution to deliver results and achieve the objectives of all stakeholders.
Si Janna's Experience
Group Manager, Advanced Surgical Device Division – Extremities and Limb Restoration

Smith & Nephew Orthopaedics
Public Company; 5001-10,000 employees; SNN; Medical Devices industry
2012 – Present (2 years)

▪ Key role in developing multimillion-dollar revenue streams through new product development and project management.
▪ Work directly with surgeons to uncover known/unknown product needs, market gaps, and emerging surgical trends and advancements impacting product development and alignment with corporate objectives.
▪ Instrumental in securing $3 million DARPA grant to fund Fracture Putty project; technical lead on project to develop putty and structuring device that simulates bone and is resorbed as the bone heals.
▪ Led large animal study in Australia to evaluate the Fracture Putty compared to TriGen META Tibia Intramedullary Nail.
▪ Train surgeons on Fracture Putty implantation.
▪ Design and develop a limb-lengthening nail system using rare earth magnet characteristics, implants, instruments, and devices to correct congenital and injury related defects; projected annual revenue of $30+ million by year 5.
▪ Ensure on-time, on-budget product launch by working in collaboration with cross-functional teams including representatives from Regulatory, Testing, Manufacturing, and Quality departments.
▪ Review marketing collateral to ensure technical accuracy of product literature and messaging.
▪ Communicate directly with FDA to ensure full understanding of regulatory requirements for products in development.
▪ Confirm that devices for patient use have been designed to optimize patient outcomes by conducting focus groups and performing usability studies.