I don't have exact figures but I understand that this will be a premium priced product but not far from competitors. The Koreans have commited to huge orders and already sell nappies through their large retail network. Presumably they don't see pricing as a problem as this is initially a marketing exercise. If green minded consumers can be convinced that a superior product is right for them and the planet, then a premium of a few more cents shouldn't be much of a factor. I reiterate it needs slick marketing imho.
ECQ Price at posting:
9.5¢ Sentiment: LT Buy Disclosure: Held
