What do you guys make of Freedom Foods launching branded a2 UHT milk in Aus, SEA and China? Was just announced late yesterday.
I think this will be a precursor to them launching their own a2 infant formula down the track.
I note that a2 doesn't sell UHT milk currently as they shifted to focus on infant formula, fresh milk and powdered milk and now with the help of Fonterra they will likely get this back up and running with greater a2 supply.
The big shots in Freedom will still be smarting from selling their circa 17% share in a2 for around 80c several years ago.
Freedom Foods branded a2 milk offering
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