TeamTall
this is definitely the sought of research that traders need to be considering. However, let me try to put it into a general context. Sponsored data will become the biggest change to occur to data since the invention of the smartphone. Now, it so happens that the smartphone is also the precursor and cause of mobile big data, but the problem is, and here is the lynch-pin to Syntonic's success, is that the supply of mobile big data by the content providers will become so great, that the demand by users can't afford to use it if something doesn't give. That is why here in the west we continually see the need for larger plans at cheaper prices. The telcos as the middleman are booming even though data is getting cheaper, because the quantity of data is keeping them afloat. But it is the actual content providers that are really making the killing; think Pokemon.
Mobile big data will be given away for free as it is the actual users that are required by the content providers. But most importantly, the data is still necessary, and Syntonic is the new middleman connecting an ever larger user base to a growing amount of data suppliers, with an even much greater quantity of data as the medium. And SYT will get paid for every bitt!
Time to take a bigger byte
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