you can't be serious?
"WhatsApp, BBM® (Blackberry Messenger), WeChat, Twitter, and Clash of Clans to be Made Available as Sponsored Data Applications via Freeway by Syntonic"
http://www.asx.com.au/asxpdf/20160218/pdf/43548q8928d6pd.pdf
Here:
In all cases we are buying the data wholesale and selling it to the sponsors at a mark up. Getting carriers on board provides a mutually beneficial arrangement, where they promote us being available on their network (re-branded in some cases like for Tata - look at customized UX in the table below) and we get cheaper data.
http://www.asx.com.au/asxpdf/20160721/pdf/438pvvg3021b2q.pdf
Disregard the poor formatting.
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