If there aren't new offers appearing very regularly then how do you keep you're existing userbase engaged ?
That afterall is the key, if there engaged then there earning Syntonic money & themselves free data.
If there sitting around doing nothing, or worse still love the idea and start looking at competitor offerings because Syntonic are not meeting there needs, then we'll have big problems.
There is no point spending money to acquire users, to then lose them through neglect, you're not likely to get them back.
A balancing act, where you probably want to err slightly on the side of too many offers to too few if you can especially when we should be in a high growth phase for downloads, not choking them off continually.
The revenue generated from all these engaged users should help to cover the cost of acquiring additional new users, rinse & repeat.
@Wazdan we're probably around the 220,000 (non AT&T) downloads, I was expecting to see 500,000 by the end of the year, but if they keep doing as there doing now it won't happen simple as that.
@quitefat iOS will help with USA & Dataflex, it will not make that much difference to SEA..
LOTM
