I can see one day that there will be so many app developers and...

I can see one day that there will be so many app developers and content providers marketing and flooding the freeway platform trying to engage or acquire a user to play a game or download an app will require these marketers to lift there bid price or MB offered to make it more enticing. This is similar to when Google adwords started with low bids on keywords until the popular keyword soared in price depending on their popularity....until keyword prices soared out of the reach of average or small marketers and was mainly secured by big budget advertisers.
When this happens the amount of data reward will soar along with the the revenue for telcos and SYT.
Just how I see it, but I believe the day will come...go the hockey stick