Brand visibility is the highest it has ever been in NSW, with point of sale promotion in my local Dans, BWS and independents.
If I was them, I'd consider another American pale style, as there is plenty of demand, and customers seeking new offerings to try. I worry some will look at Atomic as being part of the very ordinary clutch of generics like steam rail and lorry boys and john Boston due to the past woollies exclusivity.
A new line in that zone might be well received.
Fringe Festival, page-5
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