FRM market share trend

Here are some numbers that I've estimated from charts in the two most recent AGM presentations (those that have been released to the market).

Total grocery egg retail sales across Australia, for calendar years (m dozen):

	Column 1	Column 2	Column 3	Column 4	Column 5
0	CY ending	cage (m dozen)	free range (m dozen)	other (m dozen)	total (m dozen)
1	2010	104	42	14	160
2	2011	101	50	15	166
3	2012	100	60	16	176
4	2013	99	66	16	182
5	2014	96	73	19	188
6	2015	100	80	20	200

Now here are the approximate FRM egg sales, this time for financial years (m dozen):

	Column 1	Column 2	Column 3	Column 4	Column 5
0	FY ending	cage (m dozen)	free range (m dozen)	other (m dozen)	total (m dozen)
1	2010	26	8	1	34
2	2011	23	8	1	31
3	2012	20	12	1	32
4	2013	19	13	1	33
5	2014	16	12	1	29
6	2015	#	#	#	#

#: no data is provided for FY2015 or FY2o16 (that I am aware of)

It's not a perfect comparison, as we are comparing CY's versus FY's. Nevertheless, a couple of things can be concluded. Firstly, that that FRM's share of caged eggs is dropping substantially (probably a good thing, for a number of reasons, including that it's lower margin). However, it seems to indicate that FRM's share of free-range has not grown rapidly enough to compensate, and has actually probably not been keeping up with the market (thus explaining FRM's fairly flat top line revenue numbers over several years).

So, this does not paint a picture of FRM gaining market share, up to FY2014 (the opposite actually).

Does anyone know if the company has released more recent data, or have any other comment?