Correct, I was keeping a record of frm egg prices in coles and woolies current prices are around 15% higher on shelves than in jan 16 -may 16.
So this year we are not only going to get the free range volume growth by lets say 10% but also margin increase by 5-10%. Perfect combo. Lets not forget continuous cost cutting too through automation. Looks like 10 mil npat to me on 100 mil revenue. Its not asking for much.
I like their strategy, growth aligned with market supported by new marketing agency uplifting brand image, variety of free range eggs offer and customer assurance of free range egg source through Oritain.
I prefer the above rather than BAL flashy slides and non sense turbulence style of management.
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