"While Brown and Xenophon remained skeptical, what airline chief executive would choose to ground an entire fleet, strand tens of thousands of passengers, cause severe brand damage and leave the business facing heavy revenue losses – tens of millions of dollars – and big compensation payouts if they believed there was any other realistic option? "
Because trashing the brand is long term strategy. Internationally Qantas could be called Ajax Airways, would not be any different to them, but would free them from Australian responsibilty if they transfer business into other entities and trash the "brand", as they have done.
Makes no differnce to shareholders but laaves the Australian economy and security exposed which the Qantas Sale Act was supposed to protect.
I am quite sure if people understood a little better, rather than knee jerk kniving in the back of fellow hard working, highly skilled Aussies and speading malicous and untrue gossip about them, they would see Joyce is not only acting against the national interest but also against the longer term viability of the company. He is working for short term incentives.
Read this, see how many mORe engIne failures are occuring noted about half way down and please add the latest as not updated with yesterdays engine failure incident.
Not fluffy reporting influenced heavily by cash for comment or political bias but facts and looking out for our own. A fair go we used to call it.
http://www.pprune.org/dg-p-reporting-points/466522-another-qantas-rb211-engine-failure-2.html
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