Sorry, I re-read your post. Thought you were referring to the Tipsly acquisition when saying: "From there though im not sure how much more a video review platform would benefit from such an acquisition". My Mistake.
In regards to shows, yes they have made wayfarer. but they currently have no significant way to market them. I was referring to airing these on apple tv and sky tv channels in the coming weeks/months as this will make a difference to sponsorship deals. We should see more businesses sponsoring the show.
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