Another attempt to create fear my deceiving friend?
The board at BIG have a vision to create BIG into a company that doesnt just produce videos. One of the comments made after the AGM by Brandon was that the reason they dont just team up with companies like expedia is that it is important that the copyright to the video remains with the company. The app, other than producing advertising revenue, could transform the way BIG generates revenue, which is different from any model I have seen before. Imagine being able to offer a business a custom made decent quality video without even sending a film crew to the premises, and for only a few dollars cost to Big. Management are seeing something beyond what we have today. They have done an incredible job growing revenue from production of videos, but pillars 2 and 3 could be a game changer for the way people advertise and communicate with customers.
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