This METCASH AGREEMENT announcement has de-risked my holding with FRUGL considerably.
The first major contract is always the hardest and METCASH is now going to be a great reference pitch for the FRUGL management team with marketing and sales.
IGA started online deliveries last year to compete with Coles and Woolworths. Obviously online shopping is growing at a fast rate from the virus issues encountered over the last year or so and there will plenty of revenue coming down the pipes from this deal as METCASH is right across Australia and has a massive gateway to suppliers on-looking that will pick up on the FRUGL and INFOCUS ANALYTICS businesses as well.
