Appetite for international travel rebounds strongly in 2023: Scott Dunn
Scott Dunn’s recent annual year-end guest survey reveals that appetite for international travel has returned among the luxury and ultra-high net worth travellers in Asia, although a notable portion remains somewhat cautious.
While 46% say they cannot wait to get on a plane and go abroad, 31% prefer to take a more measured approach to travel, remaining cautious about potential travel disruptions in the new year. On top of that, 19% also wish to venture out, but not too far from home, reflecting a somewhat measured approach.
The top three things that luxury travel segment guests are looking for while on holiday are cultural experiences, food and drink, and experiencing local life and people. This reflects a desire to truly connect with and discover the destinations that they are visiting, rather than visiting as a more traditional and disconnected tourist.
