The way they treat their 'equity for media deal" in their P/L...

  1. saintex
    4,755 Posts.
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    22/12/24
    19:29
    Post #: 77155957
    The way they treat their 'equity for media deal" in their P/L (impacted, unlike what I said before) : they amortise the media advertising asset (inventory of media marketing) based on usage.
    Probably the reason why they prefer to communicate on EBITDA (as it excludes this amortisation).
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