Interesting what you say about "cost of acquiring...

  1. 4,755 Posts.
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    Interesting what you say about "cost of acquiring customers".

    That's one of the main element I am watching for a couple of companies : EZZ and Airtasker (ART).
    The problem in both cases is that these companies are spending a lot on marketing expenses (not necessarily a problem), but do not disclose anything about their level of returning customers.
    So, you do not know if they are acquiring one off customers or loyal customers.

    Also quite strange what ART is doing : they do not book a significant part of their marketing expenses in their EBITDA and cash flow (due to their equity for marketing deals).
    And auditors do not even put a remark about it in their report.
    Anyway, the market does not care as the stock doubled in 1 year.
    Last edited by saintex: 24/12/24
 
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