The situation of European exporters is getting complicated. Hit twice by the tariffs and the rebound of the euro vs USD (Eur/USD : + 5.8 % on 1 month and + 6.6 % YTD).
Possible responses : - looking for new markets to replace the US (not that easy given the size and profitability of US markets), - price increase to offset tariffs (probably depend on demand elasticity, getting tough to increase prices even for luxury goods), - moving production into the US.
