An article posted today regarding the launch of SKII Future X...

An article posted today regarding the launch of SKII Future X store in Shanghai. A major shift in conventional cosmetics retailing is upon us.

“For the first time ever, the brand’s best-seller receives a new packaging feature that harnesses the Internet of Things (IoT) through a companion app that enhances consumers’ SK-II skincare regimen in the comfort of their own homes. Visitors can witness this innovation on display at the store.”

https://www.mumbrella.asia/2018/09/sk-ii-opens-shop-of-the-future-in-shanghai

I believe the first stage of integrated packaging will be carried out exclusively in store to educate consumers carefully. To create an army of advocates/influencers who understand how the technology works and can promote this accurately to their network of friends.

The next phase, which might be early to mid next year will be a mass roll out and wider availability of integrated products and personalisation.
In my option of course.