Future X, page-119

I am of the opinion that this company has lost the connection with the shareholders.

The connection is with Jeff's creation & P&G executives.

The shareholders have believed that it was to be a game changer.

It has not delivered.

OBJ got cashed up in the last CR and the pressure was off within the organisation..

They have battened down the hatches and can continue on for some period under the umbrella of the P&G arrangement - whatever that maybe.

A business associate of mine once had his product exclusively distributed by a global supplier. He was living a great life and nothing was out of reach. Until the phone call arrived saying we are terminating the contract. He had not sort alternative markets or developed new concepts for his product. In due course his business collapsed. His product had reached the end of its marketing cycle with his one supplier.

At this point the shareholders are not a major consideration imo. OBJ do not manufacture or market product, they are selling "magnetic technology" or whatever it maybe

My question is- why has this company in the last 10 years not found one other customer around the globe to use this unique ground breaking technology in a range of mass marketed consumer products.?

Why are they locked into ONE deal that is drip feeding them cash.

Would you run your own company with one customer?