Future X, page-170

"Then you add in BodyGuard, a cash cow in the making. I’m confident the company will want to go it alone. I certainly hope they do."

Can you tell me where in the world they will attempt to sell this no-name BodyGuard product?  Do you think I am being harsh when I say "no-name"?  That is exactly what it will be if we go it alone.  So where is the first market?  (hint : don't say Asia, cause that will not succeed).