For those of you who missed captainblood's article link, let me...

For those of you who missed captainblood's article link, let me highlight the actual important bits that are relevant to OBJ's involvement from somebody who did not attend the AGM this year.  This in in relation to the P&G MLA - Master Licensing Agreement only.

There were two crucial SK-II advancements incorporating 'emerging technologies'.  IMO, one does not involve OBJ directly and the other does involve OBJ completely, based on verifiable information available on the ASX.

OBJ not directly involved as existing and new SK-II technologies (facial recognition borrowed from Olay Skin Adviser/Analysis I suspect):

'The experience begins with “The Art of You”- a large-scale digital wall that reads visitor’s facial expressions as well as head, eye and mouth movements. Each expression correlates to a different color scheme, while eye blinks trigger energy lines to pass across the screen. generating their own personal art pieces.

Visitors can also look forward to exploring the “Miracle Water” Lab which offers an immersive experience of how SK-II Facial Treatment Essence works on the skin.

Next, visitors can use a proprietary SK-II skin scan that is a reinvention of SK-II’s iconic Magic Ring Skin Analysis. Unlike other skin scans on the market, which require direct contact with the skin, this scan performs its intelligent analysis just by letting customers sit in a booth.

An interactive skincare wall will then display a comprehensive analysis of each user’s skin condition, together with a set of tailored recommendation based on the results.

Using a specially designed bracelet cooperative with one Jingdong – one of the leading eCOM channels in China that identifies each visitor, consumers can experience seamless “boundless” shopping by purchasing the products they need by just waving their wrists on a scanner, without the need for mobile application on-site.'

I repeat, the above imo which involves an in-store experience, does not directly involve any OBJ technology atm, although OBJ did advise in the 2018 AGM Presentation the following '2020 - Personalisation integrated with diagnostic - new retail'.

OBJ IS imo directly involved in the following aspect:

'The Smart Packaging That Connects You

In addition to the immersive beauty journey that consumers can look forward to, the Future X Smart Store in Shanghai will also see the debut of the Facial Treatment Essence Smart Bottle. SK-II’s signature product, SK-II Facial Treatment Essence, has over 90% PITERATM, the miracle ingredient discovered over 38 years ago that has been helping women all over the world achieve crystal clear skin.

For the first time ever, the brand’s best-seller receives a new packaging feature that harnesses the Internet of Things (IoT) through a companion app that enhances consumers’ SK-II skincare regimen in the comfort of their own homes. Visitors can witness this innovation on display at the store.

“In shifting our focus to bring innovation to consumers around the shopping experience versus product technology, SK-II is leading the way to create a new model for how we build and evolve our relationship with our consumers inChina and globally.”

https://www.mumbrella.asia/2018/09/sk-ii-opens-shop-of-the-future-in-shanghai

https://www.asx.com.au/asxpdf/20170823/pdf/43lmtzhfh7pxyr.pdf

https://www.asx.com.au/asxpdf/20180315/pdf/43sgfw4fjn9dnr.pdf

https://www.asx.com.au/asxpdf/20181025/pdf/43zlt6sq639v80.pdf

Everything published on the ASX indicates there is plenty to come in 2019 and beyond.  We now categorically have verifiable connections to SK-II Future X and everything indicates that Olay IS following suit.  Cash-flow positive is one step closer and re-negotiated royalties will assist in this process.  This all sounds the most promising of OBJ's history with P&G.

I'm just not convinced that if OBJ finally make incredible progress and headway with the P&G MLA after 5 years; whether or not OBJ take those profits and direct it to Bodyguard.  Silence on any front with OBJ in the Past has attested that interest from potential suitors has dissipated.  Why would OBJ indicate they will fund Bodyguard with future P&G profits?  Is it because tangible interest has disappeared once again?  Not a lot of reported progress has been reported in the last 12 months, from the 2016 AGM Presentation to the 2018 AGM Presentation.  Taking much laboured future expected P&G profits, to fund Bodyguard, unfortunately for me at this stage is a red flag, as there has been plenty of opportunity for Nitto Denko, Reckitt Benckiser, Pfizer, P&G or Beiersdorf to step up to the plate.  And remember, in the 2016 AGM Presentation, P&G were also interested in Bodyguard and then mysteriously dropped out by 2017, after they originally tied up the Bodyguard exclusivity.  I would be much happier if the OBJ BoD offered more transparency around exactly what has been transpiring around so-called Bodyguard negotiations and Surface Hygiene.

2016 AGM Presentation:

https://www.asx.com.au/asxpdf/20161028/pdf/43cf0fd6fsyr8t.pdf

2017 AGM Presentation:

https://www.asx.com.au/asxpdf/20171109/pdf/43p31ghgdl938w.pdf

https://www.asx.com.au/asxpdf/20181025/pdf/43zlt6sq639v80.pdf

As you can see from the above:

In 2016 OBJ was in 'well advanced discussions with Reckitt Benckiser, Pfizer, P&G and Beiersdorf.'

In 2017 OBJ OBJ was in 'well advanced discussions with Reckitt Benckiser, Pfizer and Beiersdorf'.  (P&G had dropped out after securing exclusivity.)

In 2018, there is no mention of any company name except for 'UK distributor discussions progressing'.

I'm with Smac here, it's a red flag when the new OBJ BoD are implying 'going it alone' on the back of long-awaited projected revenues from P&G, especially when history shows us that when OBJ goes quiet on a project, it typically means that suitors have walked away. 

In the wake of expected increasing P&G Revenues, more detailed clarification around OBJ's intentions with Bodyguard moving forward is required imo.