Couple of things point to this.
Firstly throughout the first 12mths sk2 was selling booster. Booster delivers $1 or so per unit. This in the last 2 qtrs has stopped.
Olay delivers 30c or so per unit.
Units sold only 1.3m. Up to 1m at Dec when olay was released in US. 500k sold in next 6 months. Being olay rollout.
When you sell to chemists they only take 5 to 10 units only and order once a month. Which ties into only chemists being the focus.
The usa rollout was only to chemist chain at first. I know target and amazon got stock but i think it was minimal and not replaced. To me the usa was a furfy.
Sk2 have rolled out booster again now so it will get to 300k in the following qtr being Dec.
Couple of things point to this. Firstly throughout the first...
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