If they keep having huge expenses and not more sales cash...

If they keep having huge expenses and not more sales cash depletes and any shareholder future promise blows away in the wind. Action is need urgently to show a change in what they are doing or to reveal what they are doing is actually working and they have to reveal that plan and results to all holders .

If they don't get a market position that keeps growing then eventually they will not be allocated shelfspace and the business dies

all imo only of course . Some here think it is all rosy and rivers of gold are going to flow any minute