Customer acquisition play. Check out all the reporting from all BNPL providers, they are super focused on customer numbers and TAM (Total Addressable Market) as a means to driving up their valuations.
FXL's comment re: no MSF payable by the retailer is interesting. I would think if they have a deal with MasterCard then they may not be receiving the MSF directly from the merchant but likely to be sharing the MSF charged by MasterCard to the Merchant. It's only a very small amount and so that's likely why they have capped the term at 14 days compared to Zip and AfterPay who offer longer periods.
FXL new Bundll Product, page-9
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